Metra North America Expands Capabilities with Acquisition of Superior Metal Technologies

Metra North America continues to redefine extrusion worth. We are proud to announce the acquisition of Superior Metal Technologies, significantly expanding our in-house finishing capabilities.

Based in Indianapolis, Superior is a premier full-service aluminum finishing company known throughout the industry for its high-quality standards, quick turnaround times, and competitive prices.

By combining Metra's massive extrusion capacity with Superior's high-performance PVDF (Kynar 500) liquid paint, powder coating, and precision acid and caustic etch anodizing, we are solidifying our position as a fully vertically integrated manufacturing partner. We can now seamlessly extrude and finish aluminum profiles up to 32’ 6” in length under one umbrella, meeting the industry's most rigorous AAMA 2603, 2604, and 2605 standards.

As Colin Brosmer, president of Metra North America, explains:

"In a market defined by volatility, our customers need a safe harbor. Acquiring Superior allows us to eliminate supply chain friction and deliver flawless products, all while maintaining Superior's legacy of uncompromising quality and service. We aren't just extruding and finishing metal; we are actively solving problems and raising the bar for our customers."

Our vertically integrated approach reduces supply chain fragmentation and accelerates lead times. Best of all, it ensures that Superior's core pillars of high-quality standards, quick turnaround times, and competitive prices are applied to every single step of our customers’ project lifecycles.

Christian Griffith

Christian Griffith lives, eats, sleeps, and drinks artificial intelligence [AI], digital marketing, brand advertising, and communications strategy on a daily basis.

His career has been deeply entrenched in branding, web development, internet marketing, online advertising, and creative strategy since 1997, but believes AI and big data to be the biggest advancements to hit business in a lifetime.

After 25 years in executive leadership, Christian Griffith left his last gig as SVP of Digital Strategy at Atlanta ad agency, Freebairn and Company, to start his own shop in 2015 called Live for a Living. A wildly successful 10-year run with Live for a Living opened the doors to an additional venture focused squarely on the advantages that AI brings to business. Now, with the 2025 launch of Kai Daddy Digital, he's helping clients get a serious edge by using cutting-edge AI and big data digital strategies on the marketing platforms that have proven to work for over a decade.

Christian loves being daddy to daughter, Kai, first and foremost, leaning into challenging fitness-type events and extreme sports for fun after that. In 2018, Christian ran 3,142 miles across the USA, New York to San Francisco, in an effort to raise $1 million for the prevention and treatment of child sexual abuse.

In 2025, Christian launched 5-Minute Fitness, a program as he calls it, “to eliminate all barriers to fitness training success,” targeting at-risk individuals such as the sedentary or over-40 crowd. As of this writing, he has over 600 members.

https://liveforaliving.com
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