Metra North America launches in U.S. and Canada, raises the bar for aluminum extrusion quality, reliability and worth

Written By Christian Griffith

BELDING. MI. (Aug. 20, 2025) – Today three premier U.S. and Canadian aluminum extrusion companies combine to launch Metra North America.

Extruded Aluminum Company, Profile Custom Extrusions and Metra Canada unite as Metra North America to redefine aluminum extrusion quality, reliability and worth.

“Simply put, we’re raising the bar to make our customers’ jobs more rewarding and a lot less worrisome,” said Colin Brosmer, President, Metra North America. “That means providing unequaled value beyond price that comes from being a true partner. A partner who puts customer needs first and does what they say they will to meet them.”

The new Metra-NA.com website also debuts today.

Although a new brand, the three companies comprising Metra North America provide over a century of collective extrusion, fabricating and finishing experience serving customers in multiple building and industrial markets. Experience that’s akin to Metra Italy, a world leader in aluminum extrusion.

“Metra North America is a natural part of Metra globally,” said Metra CEO Enrico Zamperdri. “We share the same customer-first values and the same relentless passion for meticulously crafted products, innovation, problem solving and flexibility.”

As part of Metra globally, Metra North America is a KPS Capital Partners portfolio company. KPS acquired Metra in 2021, with the intent of creating a strong presence across both Europe and North America.

“As Metra North America,” concluded Brosmer, “we have a robust extruded aluminum platform that will not only help us raise the bar but also help our customers exceed theirs.” 

ABOUT METRA NORTH AMERICA: Headquartered in Belding, Michigan, Metra North America is a high-quality, customer-focused aluminum extrusion company serving the building and industrial markets. From windows, framing and curtain walls engineered to meet close-fitting tolerances, to meticulously fabricated and beautifully finished HVAC, solar, automotive and railway products, Metra North America is redefining aluminum extrusion quality, reliability and worth. As part of Metra globally, Metra North America is a KPS Capital Partners portfolio company. Learn more at Metra-NA.com
Christian Griffith

Christian Griffith lives, eats, sleeps, and drinks digital marketing and advertising strategy on a daily basis.

His career has been deeply entrenched in branding, web development, internet marketing, online advertising, and creative strategy since 1997, but believes AI and big data to be the biggest advancements to hit business in a lifetime.

After 25 years in executive leadership, Christian Griffith left his last gig as SVP of Digital Strategy at Atlanta ad agency, Freebairn and Company, to start his own shop in 2015 called Live for a Living. A wildly successful 10-year run with Live for a Living opened the doors to an additional venture focused squarely on the advantages that AI brings to business. Now, with the 2025 launch of Kai Daddy Digital, he's helping clients get a serious edge by using cutting-edge AI and big data digital strategies on the marketing platforms that have proven to work for over a decade.

Christian loves being daddy to daughter, Kai, first and foremost, leaning into challenging fitness-type events and extreme sports for fun after that. In 2018, Christian ran 3,142 miles across the USA, New York to San Francisco, in an effort to raise $1 million for the prevention and treatment of child sexual abuse.

In 2025, Christian launched 5-Minute Fitness, a program as he calls it, “to eliminate all barriers to fitness training success,” targeting at-risk individuals such as the sedentary or over-40 crowd. As of this writing, he has over 600 members.

https://liveforaliving.com